This segment is about deriving conclusion through the data and extrapolating them to make predictions. It guides business executive on the future course of action based on solid hypothesis. It includes scenario analysis where the best case, neutral case and worst-case scenarios are highlighted for better understanding of the decision maker. It shows the business consequences of the executives’ actions while keeping all perspectives into account. To sum it up, prediction modelling helps in gaining insight into the future and helps the company navigate through unchartered water without stepping into it. It helps company plan in advance, give an upper hand against competition and play safe by allowing to look at what strategy will work in future.
